About Audemars Piguet

Audemars Piguet

THE WATCH FILES

Audemars Piguet

A selection of Europa Star articles on Audemars Piguet.

Museum: Audemars Piguet's new oxymoron

Museum: Audemars Piguet’s new oxymoron

GUIDED TOUR

The new Audemars Piguet Museum is an oxymoron: a combination of opposites that create a strong and surprising experience. It associates the solid and (...)

François-Henry Bennahmias: “Many changes are coming our way”

François-Henry Bennahmias: “Many changes are coming our way”

INTERVIEW

The date of this interview with the CEO of Audemars Piguet is 22 April – an important detail in this period of pandemic, when all over the world the (...)

Why Audemars Piguet is getting in the hotel game

Why Audemars Piguet is getting in the hotel game

Ever dreamed of spending the night in a hotel developed by a luxury watch brand? Soon you’ll be able to do just that, and enjoy beautiful Swiss nature at (...)

A brief history of Audemars Piguet chronographs

A brief history of Audemars Piguet chronographs

LE BRASSUS

Audemars Piguet is one of the Swiss manufacturers with the longest expertise in chronographs. It goes back almost to the founding of the manufactory in (...)

“It's suicide to play around with prices!”

“It’s suicide to play around with prices!”

INTERVIEW WITH FRANÇOIS-HENRY BENNAHMIAS

Stung by Europa Star’s last feature on the sensitive issue of the pricing practised by watchmakers, François-Henry Bennahmias, CEO of Audemars Piguet, felt (...)