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A selection of Europa Star articles on the LVMH watch brands: TAG Heuer, Zenith, Hublot, Bulgari, Louis Vuitton and more.

Benoit de Clerck shares his vision for Zenith

Benoit de Clerck shares his vision for Zenith

As we have reported over the past few years, the brand has undergone an impressive recovery in terms of desirability and reputation under the leadership of (...)

LVMH's new watch division: an early salvo in a battle that has only just begun

LVMH’s new watch division: an early salvo in a battle that has only just begun

After months of rumours, the game of musical chairs within LVMH’s Watches & Jewelry division has come to an end. Julien Tornare replaces Frédéric Arnault (...)

Julien Tornare, Zenith's man for the job

Julien Tornare, Zenith’s man for the job

Six years into his tenure, Julien Tornare has more than doubled sales at this once sleepy brand. We met the CEO at his office in Le Locle, where he talked (...)

Watch Q&A with... Frédéric Arnault – TAG Heuer

Watch Q&A with... Frédéric Arnault – TAG Heuer

“The year 2023 is definitely our Carrera year – TAG Heuer will continue to celebrate the TAG Heuer Carrera’s 60th anniversary, which kicked off in January.” (...)

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Bulgari: “After ultra-thin, we want to be where you don't expect us”

Bulgari: “After ultra-thin, we want to be where you don’t expect us”

A few days after the launch of the revamped Octo Roma this spring, we had the opportunity to speak to Antoine Pin, general manager of Bulgari’s watchmaking (...)

“TAG Heuer is raising its game and that makes me proud”

“TAG Heuer is raising its game and that makes me proud”

INTERVIEW

For the 60th anniversary of the Heuer Carrera, TAG Heuer is releasing two new interpretations. Functionality has been enhanced with greater legibility and (...)

TAG Heuer, a meeting with Frédéric Arnault

TAG Heuer, a meeting with Frédéric Arnault

INTERVIEW

Frédéric Arnault, head of the historic brand from La Chaux-de-Fonds, is trying to find the magic formula for each line in TAG Heuer’s eclectic portfolio, (...)

A private viewing of Louis Vuitton's horological masterpieces

A private viewing of Louis Vuitton’s horological masterpieces

PORTRAIT

We were given access to a very rare category of products, not available in boutiques: the high-flying Haute Horlogerie collections of Louis Vuitton, led by (...)

LVMH announces record results for 2021

LVMH announces record results for 2021

The world’s leading luxury goods group recorded revenue of 64.2 billion euros in 2021, up 44% compared to 2020 and up 20% compared to 2019. In the Watches (...)

Innovation, a never-ending race for Hublot

Innovation, a never-ending race for Hublot

INTERVIEW

Hublot is pushing the envelope again this year in terms of bringing new materials into watchmaking, creating a model made entirely of sapphire – even the (...)

Porsche: the right automotive partner for TAG Heuer?

Porsche: the right automotive partner for TAG Heuer?

HERITAGE

While the traditional partnerships between watchmakers and car manufacturers have seen some major reversals in recent months, TAG Heuer believes it has (...)

TAG Heuer x Porsche: the launch of an ambitious global partnership

TAG Heuer x Porsche: the launch of an ambitious global partnership

Fueled by a common history with innovation and motor racing at its core, TAG Heuer and Porsche join forces to unveil an extensive collaboration that aims (...)

Bulgari, Zenith, Hublot: an introduction to their 2021 releases

Bulgari, Zenith, Hublot: an introduction to their 2021 releases

LVMH WATCH WEEK

The LVMH group’s watchmaking brands Bulgari, Hublot and Zenith shared their latest creations and developments during a digital event to kick off the (...)

Hublot celebrates its 40th anniversary

Hublot celebrates its 40th anniversary

The brand’s creation of a gold watch on a rubber strap in 1980 broke with conventional codes and laid the foundations for its own vision of Haute (...)

“The creators of El Primero made me go beyond El Primero”

“The creators of El Primero made me go beyond El Primero”

JULIEN TORNARE, ZENITH

Since taking the reins of Zenith in 2017, Julien Tornare has been patiently moving ahead with the work of “refounding” the brand, to take it beyond its El (...)

Louis Vuitton, polarising Haute Horlogerie

Louis Vuitton, polarising Haute Horlogerie

PORTRAIT

Louis Vuitton’s watchmaking output often flies under the radar of purists because of its exclusive distribution. It is one of the few luxury houses to have (...)

Hublot, material matters

Hublot, material matters

THE LONG INTERVIEW

Contrary to preconceived ideas, behind the success of Hublot is not only the vocal and charismatic Jean-Claude Biver but a veritable double act, (...)

“We have to reinvent the Swatch of the 21st century”

“We have to reinvent the Swatch of the 21st century”

JEAN-CHRISTOPHE BABIN

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

A summer read: Bulgari Cinemagia

A summer read: Bulgari Cinemagia

HIGH-END JEWELLERY & TIMEPIECES

Every year, Bulgari selects a theme with which to showcase its creativity and craftsmanship in extraordinary jewellery and timepieces. This year’s event is (...)

Zenith El Primero: a retrospective

Zenith El Primero: a retrospective

EUROPA STAR ARCHIVES

We are lucky enough (or old enough!) to have had the chance to witness in real time the birth of the El Primero chronograph at Zenith in 1969. For the (...)

TAG Heuer nostalgia

TAG Heuer nostalgia

EUROPA STAR ARCHIVES

Back in 1998, we highlighted in our pages the “power of the past” in the watch industry as TAG Heuer, a pioneer of the “vintagemania” trend, revived the (...)

The watchmaker who saved Zenith from oblivion

The watchmaker who saved Zenith from oblivion

HISTORY

It’s a well-known story, but one that definitely bears retelling. All the more so, since this issue of Europa Star is all about the value of preserving (...)

Bulgari and the classical '80s

Bulgari and the classical ’80s

ROME

How can a big fashion house overhaul its collections without bowing to the diktats of social networks? One solution is to rediscover times that, although (...)

Hublot: what marketing impact of the World Cup?

Hublot: what marketing impact of the World Cup?

ANALYSIS

When seeing the referees holding boards with the Hublot logo during the World Cup, did you wonder what was the marketing outcome for the brand? Chrono24 (...)