Our thematic selections of watches

Watch trends 2019: Urban


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August 2019

Watch trends 2019: Urban

Energy, robustness, virility, contemporaneity – arrestingly designed urban models are always big sellers and assume their role of innovation laboratory. Check out the carbon composite hairsprings of the TAG Heuer Autavia, or the colourful explorations of Casio, among many others.


“Robust, sporty, sleek, refined, intriguing, sophisticated…” – Mauron Musy applies all these adjectives when introducing the new Armure MU03. Its industrial design is expressed in an imposing 44 mm case in titanium with a patented sealing system featuring a nO-Ring® waterproof seal. Its 36 technical components have a characteristic impact on the design. MM01 in-house automatic movement, ultra-contemporary bead-blasted finish.

Watch trends 2019: Urban

Price: CHF 9,300


The descendent of the Calypso of the 1980s and 90s, the Aikon Automatic exaggerates the latter’s features, which are accentuated even further in this black monochrome edition that literally sucks in the light. The 42 mm case, with its bezel and characteristic six gadroons, is covered entirely in sandblasted matte black PVD. Its Clou de Paris dial, with polished applied hour markers and anthracite hands coated in black Super- LumiNova, reinforces its resolutely urban character. Waterresistant down to 200 metres. Self-winding calibre, 3 hands, date.

Watch trends 2019: Urban

Price: CHF 1,850


Intended for automobile and aviation dashboards from 1933 to 1957, the Autavia reappeared in 1962 in the shape of a wristwatch chronograph. And so it remained until 1985. Today, after nearly 30 years of silence, the Autavia is being reborn in a collection of seven models, aimed at a broader audience.

Watch trends 2019: Urban

While its design plays on reminiscences of the historic timepieces, its embedded technology is avant-garde. This is TAG Heuer’s first collection aimed at a wider public to be fitted with the new carbon-composite hairspring, an unprecedented and exclusive technology called Isograph, developed by Guy Sémon and his teams.

With the Autavia, TAG Heuer is playing for high stakes, setting out to establish a new linchpin for the collection while at the same time winning over the market with its avant-garde technology. This is all about reconciling post-vintage and experimental avant-garde.

Watch trends 2019: Urban

Price: from € 3,250


Code-named MTG-B1000RB, or more poetically “Rainbow”, this new G-Shock sports a bezel unlike any other. Its rainbow effect is created by ion-plating, passing imperceptibly from red, through green, yellow and orange, to blue.

The effect is amazing and lends this watch, designed to withstand the toughest shocks, an unexpectedly tender air with an almost lunar shimmer.

Watch trends 2019: Urban

Price: US$ 1,000