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From Bulova to Omega: 50 years of lunar adventures

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March 2020


From Bulova to Omega: 50 years of lunar adventures

Today, we tend to associate the conquest of space with the Omega Speedmaster – the only watch worn on the moon, as the Swatch Group manufacture emphasises in its communications. The Europa Star archives provide a more nuanced insight, showing when and how Omega appropriated the image of watchmaking partner of NASA for itself, mainly to the detriment of US company Bulova.

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