ith its distinctive codes and extraordinary design, the Pasha watch is for those who think big. A broad worldview which echoes a whole new generation of successful talent. Their success is reflected in new, unique and diverse creative projects being launched in 2020 that set them apart from previous generations.
A community of personalities that positively favour a multidisciplinary approach sharing open-mindedness and strong connections. Their ambitions are as bold as the Pasha de Cartier watch — an extroverted watch which steps outside of the box of classic watchmaking, where nothing is off-limits.
How? By setting itself apart, embracing an assertive graphic signature. A square filigree rail-track is found in the circle of its dial, immediately introducing a nonconformist watch that harmoniously brings opposites together. Four bold Arabic numerals ensure an ultra-contemporary, oversized appearance.
Its striking design challenges the predominance of round shapes in watchmaking, and amplifies its presence, originality and singularity. The bracelet is accentuated by the clous de Paris whilst its chained crown ensures maximum visibility.
That’s why the Pasha de Cartier has been a cult watch since its creation in 1985. At the time, its power caught the eye of the generations’ opinion leaders. Initially adopted by men; then immediately appropriated by women for the power it exudes.
A standout watch that loves light, assumes its excesses and asserts its strength of character. Faithful to the original model but even more sophisticated with its crown featuring a blue spinel or sapphire, interchangeable strap and its multiple possibilities of personalisation, the Pasha de Cartier watch for the 2020s is classic yet contemporary and remains as edgy as ever.
THE NEW PASHA DE CARTIER WATCH
Interchangeable straps, a sapphire crystal case back, a new crown and personalised engraving: the Pasha de Cartier watch is sophisticated in terms of watchmaking functions and design details which combine to strengthen and maximise its ergonomic appeal.
A PRECIOUS CROWN
One of the key design elements of the Pasha de Cartier watch is the chained crown. In its new version, Cartier added increased refinement, equipping the winding crown, hidden under the fluted crown cover, with a blue spinel or sapphire. This division, and duplication, of blues enhances the ergonomics of the winding crown and the preciousness of the watch.
A WATCH THAT CAN BE PERSONALISED
With the Pasha watch, Cartier is unveiling a new customisable engraving. Carved in the form of initials, the engraving appears under the crown cover, secret and undetectable. Indeed, it is only revealed when the famous chained crown of the Pasha de Cartier watch is unscrewed.
A MULTI-PURPOSE STRAP
The new Pasha de Cartier watch features an innovative strap in keeping with the spirit of our time. It responds to new lifestyles, supports change and adapts easily to different situations, depending on the colours and materials chosen.
In steel, gold or leather, all versions can be interchanged thanks to an adaptation of the Cartier-developed QuickSwitch system. This invisible mechanism blends into an architecture located under the case and is activated by a single push.
The sizing adjustment of the metal bracelet to the nearest link has been added to this cutting-edge technology. The SmartLink system, which has been registered for a patent, allows the bracelet length to be adjusted by the owner without the use of a tool. Each SmartLink link is equipped with a push button that releases the fixing bar allowing removal or addition of the metal links of the Pasha de Cartier watch.
A MOVEMENT REVEALED
Equipped with a sapphire crystal case back that reveals its movement, the new Pasha de Cartier watch is endowed with the 1847 MC automatic calibre. This in-house movement goes further still in the quest for performance and reassurance thanks to its resistance to both magnetism and water.
RESISTANCE TO MAGNETISM
The use of non-magnetic nickel phosphorus components for the movement’s escape mechanism as well as a shield made of a paramagnetic alloy integrated into the case allow the 1847 MC calibre to effectively resist the strong magnetic fields to which a watch can be exposed in everyday life.
The screw-connection design allows the new Pasha de Cartier watch to offer water resistance to 10 bar (approx. 100 metres) while retaining minimal thickness.