20. time-business


Baume & Mercier: a trip down memory lane

INTERVIEW WITH GEOFFROY LEFEBVRE, CEO

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February 2019


Baume & Mercier: a trip down memory lane

The Richemont Group’s accessible brand has a new director, Geoffroy Lefebvre. And all you have to do is look at his private Instagram account to understand that the glorious past of Baume & Mercier will soon be back in the spotlight, in this period of “vintagemania”.

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ast year, Baume & Mercier impressed many observers with the new Clifton Baumatic line. Its elegant porcelain dial was as striking to the eye as what was in the case, the first “homemade” mechanical movement. This BM12-1975A calibre with silicon escapement was developed with the support of ValFleurier, which is increasingly becoming the “manufacture” of the entire group, after having participated in the birth of the calibre of the Fiftysix by Vacheron Constantin.


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