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Mid-range dilemma: quartz or mechanical?

INTERVIEW

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September 2019


Mid-range dilemma: quartz or mechanical?

While volumes for quartz timepieces continue to decrease in the Swiss watch industry, Certina, one of the oldest brands in the mid-range segment, is experiencing higher demand for its mechanical collections. Its latest innovation aims at protecting the mechanical movement from magnetic fields. We met Adrian Bosshard, the CEO of Certina.

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