ver the long term, is there a future for Swiss-made quartz watches? It’s the moment of truth for them, as we wrote in an analysis, as they seem increasingly “stuck” between luxury mechanical timepieces and affordable smartwatches. Swiss watch brands have been recovering from the 2015 downturn, but the volumes produced are getting lower and lower each year. In three years, the branch has “lost” 4.4 million watches, mostly affordable quartz timepieces. The industry is leaning towards mechanical watches.