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The clash of concepts and the remaking of watch fairs

THE FAIR TRADE

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March 2020


The clash of concepts and the remaking of watch fairs

Total vertical integration or task-sharing: which is the right strategy for an era of digital globalisation? Baselworld and Watches & Wonders may well have been cancelled in 2020 due to the coronavirus, but this question remains valid for the future of the watch shows.

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otal vertical integration or task-sharing: which is the right strategy for an era of digital globalisation? Some watchmaking giants have decided to go it alone, from production (in-house) to distribution (self-owned boutiques and e-commerce) and communications, including organising their own events. Other big names are advocating for task-sharing, remaining faithful to broad-based trade fairs, strengthening their links with multibrand retailers and supporting the work of the independent media.


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