About Rolex

Rolex

THE WATCH FILES

Rolex

A selection of Europa Star articles on Rolex.

“Few other brands have really understood where Rolex's strength lies”

“Few other brands have really understood where Rolex’s strength lies”

You don’t build a luxury brand by constantly changing – managers, marketing strategy, products and collections – without running the risk of discrediting your (...)

Rolex and women: what's the story?

Rolex and women: what’s the story?

GUEST COLUMN

Research for a forthcoming book on the history of Rolex, based on original archive documents, is the opportunity to look at the brand’s relationship with (...)

The fully redesigned Rolex Submariner Collection

The fully redesigned Rolex Submariner Collection

Rolex is introducing the new generation of its Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, watches that exemplify the historic links (...)

The vintage Rolex field guide

The vintage Rolex field guide

RECOMMENDED READING

The vintage Rolex field guide by Morning Tundra

No price bubble for the Rolex Bubble Back

No price bubble for the Rolex Bubble Back

VINTAGEMANIA

1933 - in order to make room for the newly patented and revolutionary rotor that transformed manually wound watches into automatic ones, the engineers at (...)

Tudor mines the productive seam of “reinterpretation”

Tudor mines the productive seam of “reinterpretation”

VINTAGEMANIA

Officially, at Tudor, they don’t use the word “vintage”, preferring the term “retro-chic”. Old models are not “reissued”, they are “reinterpreted”. It was in (...)