DeWitt has opened in Beijing its first flagship store in the world in the impressive Legendale Hotel. The 190 square meter Boutique places the brand in one of the best and most strategic locations in the heart of the city. China being DeWitt’s number one key market, a corner in Dalian already opened in June and more boutiques are scheduled to rise shortly in Beijing and Shanghai to reinforce even more its positioning.

The impressive exterior design of The Legendale Hotel reminds of the 17th century architecture of Southern Europe. As for the interior of the new DeWitt flagship store, it was specially designed to create a unique, neo-classical and impressive “imperial atmosphere”, yet extremely peaceful and welcoming.

The brands universe is made of warm colors, which provides the perfect setting for a subtle mix between ancient historical watchmaking machines, Napoleon paintings and modern showcases with contemporary lighting.

Source: Montres DeWitt

www.dewitt.ch

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