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www.worldwatchweb.com - CORUM establishes itself on the shores of Lake Léman with the opening of its first own-name boutique in Switzerland, located in Geneva
In the year the watch brand is celebrating half a century of its flagship Admiral’s Cup collection and the 30th birthday of its iconic Corum Bridges collection, CORUM is inaugurating its first boutique in Switzerland on September 2nd 2010. After the December 2009 opening of its first ever ownname store in Hong Kong, CORUM has chosen to set up its second such boutique in Geneva.
CORUM BOUTIQUE Geneva Place Kleberg(Photo Grégory Maillot)
CORUM is now also establishing itself on the shores of Lake Léman with the opening of its first own-name boutique in the cradle of Swiss watchmaking, Geneva. With the watch brand currently asserting itself as a major player on the waters of Lake Léman through various sailing sponsorship activities (*Grand Prix Corum, Bol d’Or Mirabud presented by Corum, Okalys-Corum team), it now welcomes customers since July 6th to a boutique exclusively dedicated to the brand universe in Geneva’s prestigious Right-Bank district Les Bergues.
Mr Olivier Jordan and Mrs Siphra Moine, TRAJECTOIRE, Mr Casey K.Bayandor, EUROPASTAR, Mr Alain Carrier, MOVMENT, Mr Alain Guttly, General Director of the Boutique, Mrs Leila Bagnoud, Manager of the Boutique, Mrs Gaëlle Gygax-Zosso, Communication Director Corum, Mr Loïck Peyron, sailor and Corum ambassador, Mr Antonio Calce, CEO of Corum, Mr Pierre-François Unger, Geneva town authorities (conseiller d’Etat en charge du département des affaires régionales, de l’économie et de la santé), Mr Christian Monnard, LOUNGE MAN, Mr Michel Ferracani, Vice-President Communication and Marketing Corum, Mr Brice Lechevalier, GMT and SKIPPERS, Mr Michel Louis, Sales Manager Switzerland and France Corum, Mrs Valérie Debély, PR Manager Corum, Mrs Flavia Ciaranfi, Event Manager Corum, Mr Michel Bielmann, Salesman of the Boutique.
Mr. Antonio Calce, CEO of CORUM, Mr. Alain Guttly, managing director of the boutique, and Mr. Loïck Peyron, top-level sailor and ambassador for the Corum brand, officially cut the inaugural ribbon of the new CORUM Boutique in a ceremony attended by the press and by the Geneva town authorities on September 2nd 2010.
Boutique ribbon cutting with Pierre-François Unger, Loick Peyron, Antonio Calcio, Alain Guttly(Photo Gregory Maillot)
The CORUM boutique is located on the Place Kléberg, in an historical building inspired by classic Geneva-style architecture. The four large bay windows and the watches on display awaken curiosity and encourage customers to take a step towards purchasing their dream timepiece. As if they were protecting a treasure locked inside, the door handles of the boutique are engraved with the brand emblem, the CORUM key. Step in and discover the world of Corum through a guided tour of its timepieces and its watchmaking expertise.
Corum is unveiling a collection entirely dedicated to the boutique concept. Three Vintage models, inspired by the brand’s historical creations, were presented in a preview showing at the boutique inauguration. Right from the time of its founding in 1955, CORUM was considered by its peers as one of the most avant-garde brands on the market.
The company heritage comprises a number of extremely creative models, and each year will see the launch of re-editions of these historical watches available only through the CORUM boutiques and from selected points of sale network worldwide.
The CORUM boutique is rapidly becoming the place to meet and share for watchmaking connoisseurs and devotees. CORUM is also launching a website dedicated to the brand boutiques, www.corumboutique.com, where visitors will get daily updates on the latest news and activities of their boutique.
Source: Corum
(Please credit www.europastar.com)
