After launching five new retail stores in 2010, Bell & Ross continues to pursue its strategy of international development by opening its very first Middle East boutique in Dubai.

« The Middle East is a dynamic market with a sophisticated and demanding clientele. This eagerly awaited opening in the Middle East will allow us to offer collectors a wider selection of watches, and personalized service » according to Carlos Rosillo, President and CEO of Bell & Ross.

The luxurious BurJuman Centre Shopping mall located at Trade Centre Road in Bur Dubai is the location of the Brand’s first store. BurJuman Centre is one of oldest shopping malls in the country and is very popular among some of the most successful fashion brands like Salvatore Ferragamo, Ralph Lauren, Prada, Dior, Cartier and high-end retailers such as Saks Fifth Avenue.

The Bell & Ross stores truly reflect the identity and principles that characterize the Brand’s watches: pure lines and timeless elegance. Lacquered black windows are combined with precious wood panels creating both a modern and intimate atmosphere.

The stores also have windows with black lights, providing an optimal display for the photoluminescent models by simulating twilight.

To celebrate this opening, and to the great delight of both enthusiasts and collectors of “haute horlogerie”, the Bell & Ross store will also offer exceptional models such as the BR01 Tourbillon collection.

This new opening is another strategic step in the evolution of the brand, reaffirming its dynamic international growth.

Bell & Ross store, Burjuman Mall– 1st floor Dubai- UAE

Source: Bell & Ross

www.bellross.com

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