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Hublot celebrates its 40th anniversary

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September 2020


Hublot celebrates its 40th anniversary

The brand’s creation of a gold watch on a rubber strap in 1980 broke with conventional codes and laid the foundations for its own vision of Haute Horlogerie. 40 years later, Hublot relaunches its 1980 Classic Original.

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o mark its 40th anniversary, Hublot has reinvented the 1980 Classic Original, an iconic example of its disruptive approach. Straddling past and future, horological tradition and technical innovation, this 2020 edition is available in a mechanical version. An icon that works a variety of materials, finishes and modern and classic technologies into three collectors’ models to celebrate Hublot’s 40th anniversary.

The “startup” Hublot is introduced in the pages of Europa Star in 1980.
The “startup” Hublot is introduced in the pages of Europa Star in 1980.
©Europa Star 6/1980

“These Classic Fusion models embody 40 years packed with technological advances and breaking with convention. Not content with simply reissuing the 1980 Classic Original, we have reinterpreted it to reflect the Hublot of today. One model with a mechanical movement in a 45 mm format for men. A brand-new contemporary version that celebrates Hublot’s innovative approach of the last forty years”, says Ricardo Guadalupe, CEO of Hublot.

The new Classic Fusion models capture the elegance and timeless refinement of the 1980 Classic Original, as well as four decades of ceaseless exploration and innovation.

The black lacquered and polished dial is ultra-understated, featuring only faceted hands, an applique Hublot and H logo. The 45 mm case, made from yellow gold, titanium or black ceramic, includes the famous screws on the bezel and a sapphire crystal case back, and sit on a timeless, easily adjustable rubber strap with a triple deployant clasp for added comfort. These signature details add a contemporary touch to the first Hublot watch, lending these models a beautifully timeless character.

Marrying original design with comfort, the 1980 Classic Original quickly captivated a discerning public seeking a unique horological product. Hublot’s founder, Carlo Crocco, had in mind a practical, robust and wearable model for all occasions.

At the time, Hublot was the first watch brand to boldly combine precious gold with a modern rubber developed in its own workshops. A happy marriage between two such disparate materials was something no-one else had imagined. These were the origins of the ‘Art of Fusion’, an exploratory approach to materials underpinned by technological research and a fearlessness that has characterised Hublot for 40 years.

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