Jean-Claude Biver, Executive Managing Director of Hublot, recently announced the brand’s first-ever sponsoring deal with a personality. For an unlimited period and undisclosed sum, Hublot will sponsor Dominique Wavre’s boat Temenos in the Vendee Globe 2004. Wavre, from Geneva, one of Switzerland’s leading sailors, came fifth in the 2000 edition of the race and also holds the world record for the distance covered in 24 hours during the race: 770 kilometres or 430.7 miles.
The single-handed race begins on November 7 at the Sables d’Olonne in France and finishes three months later having covered 46,000 kilometres (15,000 miles) and passing by the Cape of Good Hope (South Africa), Cape Leuwin (Australia) and Cape Horn (South America).
In announcing the sponsorship, Biver also announced the brand’s association with Doctor Ferdinando Battistella of the Legnano Hospital and Director of the Biotechnologie Centre, near Milan, Italy. For his scientific and medical research, Dominique Wavre has agreed to wear a 6 centimetre latex belt that will transmit information to a computer permitting biomedical tests on physical and mental performances and stress.
The effervescent Jean-Claude Biver also took time out to underline in a presentation full of tongue-in-cheek humour the unique characteristics of the Hublot watches: the fusion of gold and natural rubber, which, as he explained, also represents in watchmaking the fusion of tradition and the future.

Photo: Dominique Wavre


Source: Hublot/MDM Genève Press Release

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