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De Grisogono inaugurates new boutique in Moscow

November 2004




The opening of the new de Grisogono boutique in Moscow on October 7 took place in a large white marquee with more than 500 people, among them the most elegant women in Moscow.
In an extraordinary musical ambiance which enveloped Tretyakovsky Street, where the boutique is situated, champagne and cognac flowed in copious quantities. On the arrival of top model Eva Herzigova, accompanied by Fawaz Gruosi, the flashguns started to go off. In the space of a few minutes, it began to feel like the Cannes festival…
Eva Herzigova, the top Czech model was adorned with splendid jewellery by de Grisogono. Her programme was a full one: a press conference with a hundred or so journalists and television reporters present, a photo session on the 10th floor of the Ararat Park Hyatt Hotel, cocktails and finally a new photo session in Red Square, glamour oblige…


deGrisogono


THE BOUTIQUES CONCEPT
Precious caskets containing fabulous treasures, de Grisogono boutiques all assume, the world over, the same appearance of sumptuous sobriety: red and gold striped drapes covering the walls, black and gold boxes for sparking display cabinets where black diamonds compete in mystery with other jewels and watch collections.
Once through the door of the boutique, there is a spirit of beauty and harmony. Here, as elsewhere, dark reds and Italian yellows enhance the dimensions of the smallest precious stone. Arranged on the floor, waxed in the old-fashioned way, the precious black wood furniture is designed with the same attention to detail as the models on display. The habitués of the brand and those with a passion for exclusivity will be able to discover here products outside the common run of aesthetics, creativity, audacity and originality. Thus jewellery and watch collections, but also exclusive objects such as cuff links and rings, barbells and loupes, key wallets and note clips …

With ten boutiques now and outlets and points of sale with the world’s best
retailers, de Grisogono carries on with its growth and is now a part of the very restricted circle of great names in jewellery and watches. The opening of the new Moscow boutique attests to the success of the brand and illustrates in a concrete way the luxury concept as created by Fawaz Gruosi.

Photos:
1. Fawaz Gruosi , President of de GRISOGONO & Eva Herzigova on the famous Red Square
2. New Boutique de GRISOGONO in the very known Tretyakovsky street



Source: De Grisogono Press Release

www.degrisogono.com
Contact: [email protected]

(Please Credit europastar.com)