NEW YORK – The International Gemological Institute (IGI), one of the world’s foremost authorities on certifying and valuating diamonds, fine gemstones and jewelry, announced its consumer media campaign is included in the Holmes Group’s “100 Best Public Relations Programs of 2003” publication, which was released in the fall of 2004.

The Holmes Group provides the public relations community with competitive insight and intelligence. Its weekly newsletter, The Holmes Report, is considered one of the leading trade publications and the Group’s annual SABRE (Superior Achievement in Branding and Reputation) awards are among the most sought-after in the industry.

IGI’s consumer media outreach campaign was selected from over 1,600 submissions. It is one of 10 campaigns highlighted in the marketing consumer products section of the publication along with programs from Procter & Gamble, Nestlé Purina and Nintendo.

IGI secured over 75 million positive consumer media impressions in 2003 in a wide array of media outlets. These placements educated consumers on topics such as how to safely shop for fine jewelry, the need for adequate insurance and how IGI certification provides peace of mind.

On September 9, 2003, IGI was featured on “Good Morning America” as part of a segment on synthetic diamonds. IGI gemologists’ ability to accurately detect the manmade jewels helped calm both consumer and retailer concerns. PARADE magazine published an article on February 9, 2003, which focused on IGI’s patented LaserscribeSM service and positioned it as a consumer safeguard against loss and theft.

“IGI is proud its successful consumer outreach has been honored nationally. As a result of the Institute’s public relations efforts, consumers recognize and have confidence in IGI certificates and this inevitably assists our clients,” stated IGI N&S America President Jerry Ehrenwald, G.G., A.S.A.

Founded in 1975, IGI has provided the fine jewelry community and consumers worldwide with a broad range of services including: LaserscribeSM, diamond grading reports, colored stone reports, identification and appraisal reports and diamond and colored stone courses offered through IGI’s School of Gemology.

IGI is the only international certification lab wholly owned and controlled by one central governing body, ensuring consistency in its reports worldwide. Additionally, IGI is the only international gemological lab to become ISO 9001:2000 certified in the United States, Canada and India. The Institute strictly adheres to the one internationally accepted system for diamond grading.

The International Gemological Institute, the world’s largest independent laboratory for testing and valuating gemstones and fine jewelry, was established in 1975 and is located in New York City, Toronto, Los Angeles, Antwerp, Bangkok, Mumbai (Bombay), Tokyo, Dubai and Hong Kong. IGI can be reached at www.igiworldwide.com.

Source : IGI Press Release

www.igiworldwide.com
Contact : [email protected]

(Please Credit europastar.com)