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Smoking is good for watches

July 2005


Pilo & Co. Genève, one of the younger generation of Swiss watch brands, recently carried out a successful advertising campaign in collaboration with the cigarette brand Winston. Each and every packet sold in the 250 Duty Free areas around the world carried a photograph of one of his automatic watches with second time zone and power reserve indicator.
The campaign was so successful that it will now continue in retail outlets in certain other countries around the world.


Pilo


Source: Pilo & Co

www.pilo-watches.com

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