Design students and watch aficionados looking to meet watch industry gurus and to learn more about the creativity behind watch making are invited to participate in the Creative Art of Horology workshop, which will take place during the 2005 Grand Prix d’Horlogerie of Geneva at the UBS Artrium on the 9 – 11 of November 2005.

This annual workshop, part of a series on Creativity run by Arts Workshops, will be followed by an exhibition of participants’ work. Both the workshop and the exhibition will take place at the same prestigious venue as the Grand Prix exhibition, offering an unrivalled chance to meet the elite of the watch worldfrom 10 october to 10 november 2005, in parallele. The workshop will be videoed and shown live on several internet sites and all the material produced during the workshop will be placed online in the Arts Workshops internet talent book.

Preceding the workshop, Arts Workshops is organizing an exhibition, which will examine the creative history behind today’s watch making. The exhibition will run parallel to the Grand Prix d’Horlogerie at the prestigious UBS Artrium, Geneva.

Arts Workshops
The aim of Arts Workshops is to organize regular workshops where:

 young creative people;

 people interested in developing their creative skills;

 and audiences,
participate in Masterclass workshops which focus on practical creativity. Since success also relies on the promotion of talent, Arts Workshops uses all media possibilities to continuously promote and exhibit the activities of its participants and sponsors. According to its founder; Ita McCobb, "Arts Workshops is there to give new talent the tools to succeed. Each event creates a platform on which up-and-coming talented people can display their abilities.”

2005/06 Programme

Typically each year’s programmes include industry-specific workshops and are based around a theme, with the 2005/06 programme being based around a theme of Creativity. The first event will concentrate on the Creative Art of Horology take place in Geneva from 9 -11 November 2005 and will concentrate on the Creative Art of Watchmaking.

Participants, students of horology and aficionados, will have the opportunity to visit several watchmakers and see presentations on the theme of the Creative Art of Watchmaking. They will then have a chance to get together and, under the direction of a group of watch experts, discuss and develop their own ideas – there will also be a ‘Question and Answer’ session on 10 November which will be open to a broader audience.

On November 11, after a team of specialists have convened and chosen the most creative idea, all the ideas will be put on display to the general public at the UBS Artrium in Geneva, joining the work of the participants in the Grand Prix d’Horlogerie.

Arts Workshops – a benefit for all involved

Arts Workshops operates from the point of view that all who take part should benefit.

 Students and amateurs taking part in the workshops benefit alike from a unique learning experience for the development of their technique and their career. They are also automatically able to take advantage of Arts Workshops’ promotion of their talents through the various media, which include Arts Workshops’ magazine, international press, television programming of the workshops and its Internet ‘book’ for talent spotters and agents. Participants and audiences are encouraged to maintain links via Arts Workshops and follow the progress of participants’ development.

 For the watch gurus leading the classes, Arts Workshops is a superb opportunity to share and develop experiences and to help form the next generation of talented artists.

 For sponsors, Arts Workshops provides a focused opportunity to help others, while at the same being an exceptional marketing tool to promote their own services and products.

 The audience benefits too, for besides the fact that they are participating in a unique cultural event, they get a chance to be a part of a very select few who are able to experience at first hand the intimacy of the learning process. They also have the opportunity to meet with the maestros.

 Those who are unlikely to have an opportunity to indulge themselves in such cultural sophistication – particularly needy children and women – also benefit. Any profits from Arts Workshops are donated to non-profit making humanitarian organizations working with the underprivileged.


Source: Arts Workshops

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