Founded in Geneva in 1983, Charriol is now a Swiss watch brand that has earned widespread fame on the international scene. It is distributed worldwide through around 3,200 retailers, 485 corners and around 65 boutiques, mostly in the United States, Asia and the Middle East and now confirms its success by opening a boutique in the town where it was created. The highly prestigious address – 4, rue de la Tour de l’Ile – is located at the heart of the historic watchmaking district. This showcase, highlighting an undisputed reputation, also represents the bridgehead of anticipated growth in Switzerland and in Europe.





The new boutique is spread over 120 square metres with a mezzanine. It has a broad store front entirely in harmony with the brand’s firmly open-minded approach. The brand signature plum colour glows warmly against light-coloured backgrounds. Functional and adaptable furniture provides a beautiful setting for presenting products by categories or themes, in step with the seasons. The Charriol art of living is expressed to the full. Dynamic attitude and exquisite femininity with a hint of glamour stage a fascinating show.

In its new “embassy”, Charriol presents the entire range of its creations. Creations intended mainly for women, but which are nonetheless mindful of men. The broad array of watches, accounting for a large proportion of sales, is complemented by jewellery collections in gold, silver or steel – original models designed by Coralie Charriol – along with bags that vary from one season to another, writing instruments and other accessories highlighting the distinctive brand character. Devotees will find plenty of scope for asserting its style. A range of reasonably priced articles provides plenty of opportunities for impulse buying.





ACTOR XL AUTOMATIC
Since the brand’s 20th anniversary in 2003, CHARRIOL has been successfully developing the ACTOR watch collection. It provides a beautiful backdrop for time on horizontally elongated dials reminiscent of movie screens, framed by rectangular or tonneau-shaped cases. This year, they are gaining even more strength in ultra-large sizes suited to both men and women. While unmistakably voluminous, they retain a distinctly elegant touch with fine Milanese mesh bracelets.

These ACTOR XL models are powered by self-winding ETA movements visible through the case-back. Clothed in steel, they come with a choice of white, grey or black dials, complete with raised Arabic or Roman numerals.

Source: Charriol

www.charriol.com

Contact: [email protected]
(Credit europastar.com)