Yonger & Bresson, one of the brands of Montres Ambre S.A., France, was founded in 1975 and manufactures its timepieces in the city of Morteau, France, 10 km from the Swiss border. The company combines Ambre’s talents, crafting distinctive watches with classical European design. This year sees the launch of three new classical collections of mechanical watches for Ambre in 2006. Each of the collections: Diderot, Rousseau and Flaubert are inspired by famous French figures.

Diderot: reflecting the character not simply following the times



The inspiration comes from Denis Diderot (October 5, 1713 - July 31, 1784) who was a French philosopher and writer as well as a prominent figure in what became known as the Enlightenment. He was also the Editor-in-Chief of the famous ‘Encyclopédie’. Diderot contributed to literature, notably with his work ‘Jacques le fataliste et son maître’. As an aggressive thinker, he challenged conventions regarding novels and their structure and content, while also examining philosophical ideas relating to free will. With the distinctive character, the Diderot Collection reveals the philosophy of its brand that is not simply following the times.

Rousseau: featuring independence and initiative



Inspired from Jean-Jacques Rousseau (June 28, 1712 - July 2, 1778), a Geneva-born philosopher of the Enlightenment whose political ideas influenced the French Revolution, the development of socialist theory, and the growth of nationalism. Infusing the new thought of independence and initiative, Rousseau’s novel ‘Julie, ou la nouvelle Héloïse’ was one of the best-selling fictional works in the eighteen century. He also made important contributions to music both as a theorist and a composer. Named after this versatile personage, the Rousseau Collection will be for those who love independence, freedom and self-expression.

Flaubert: chasing the detailed and refined perfection



Gustave Flaubert (December 12, 1821 – May 8, 1880) was a French novelist who is counted among the greatest Western novelists. He is known especially for his first published novel ‘Madam Bovary’ and for his scrupulous devotion to his art and style. It is one of the reasons that his novels become page-turners for the readers. The details, concentration to finesse and dedication to refinement reveal the seduction of the new Flaubert Collection.

About Montres Ambre S.A., France

Ambre Asia Ltd., a subsidiary of Montres Ambre S.A., France, is responsible for market development and exploiting a solid business relationship with clients in the Asia-Pacific region. With more than 40 years experience in the watch industry, the Ambre S.A., France group, established in 1965, has over 200 staff in its head office located in Morteau, France, and 250 staff working in the production team. This factory enables the company to be competitive among Asian manufacturers in the world watch market. With numerous investments in human resources, hi-tech machinery, and a solid foundation of operational excellence, they have become the leading professionals in watch licensee and continue to cooperate with their respectable designer brand names, such as Kookaï, Prima Classe, Paco Rabanne and Tom Tailor. In addition, they have had Yonger & Bresson as their in-house brand since 1991. In order to increase their market share in European countries, they possess a direct distribution network in which they can directly reach 250 million consumers in France, Italy, Germany, Belgium and the Netherlands. In order to cover their distribution network around the world, AMBRE also has four divisional offices in Hong Kong, Italy, German and U.A.E.

Source: Yonger & Bresson / Alvin Chan Associates Limited

www.yonger-bresson.fr

Contact: [email protected]
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