Sequel AG, a new Swiss company, is celebrating its upcoming launch at the Festival Arbes Et Lumières 2006 in Geneva, Switzerland by sponsoring the spectacular Breathing Trees exhibit. Starting January 1, 2007, Guess and Guess Collection (Gc) watches will be handled by Sequel AG, with its headquarters in Zug, Switzerland. With a new license signed for 15-years, Sequel AG, established by the Timex group, will focus exclusively on its licensed products under the Guess and Gc watch brands, including its new international license for costume jewelry.

The Festival Arbes Et Lumières 2006 is a canvas for international artists to express their creativity through lighting. The Breathing Trees exhibit, sponsored by Sequel AG, features two massive purple beech trees artistically lit as the “breathing lungs” of the city of Geneva at night for the Festival Arbes Et Lumières. It is the perfect venue to announce that Guess and Gc Watches are part of a Swiss company. 



Cindy Livingston, President and CEO for the new worldwide company, announced that Sequel will have its home office in Zug Switzerland, and have satellite offices in the U.K. and Norwalk, Connecticut in the U.S. In addition, it will have showrooms for Guess Watches in New York, London and Hong Kong.

Callanen International originally launched Guess brand watches in 1984 and grew the business into a worldwide force over the 23 years it held the Guess license. Sequel AG plans to build on the Callanen heritage and continue the success story. Guess Watches and Gc Watches are designed, manufactured, marketed and distributed in over 114 countries worldwide through 55 distributors. Guess Watches is the largest licensed watch brand in the world, with over a half billion dollars in retail sales globally. Gc Watches are Sequel’s Swiss made brand.
“We view this as a great opportunity to focus exclusively on the Guess and Gc Watches. We’re looking forward to continuing the brand’s exponential growth with our new global structure and the addition of the international license for jewelry,” Cindy Livingston commented. “We’re excited to enter the next phase of our business development building on the Guess and Gc brands successful heritage—hence our company’s new name—Sequel.”
Guess, Inc.
 Established in 1981, GUESS? began as a young, contemporary fashion apparel company and has since successfully grown into a global lifestyle brand. Throughout the years, the GUESS? image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS? is distributed worldwide in fine department stores, specialty stores, and GUESS lifestyle stores.

Source: Sequel AG

www.guesswatches.com


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