After two years of construction and a total renovation of its historic company headquarters, Patek Philippe recently inaugurated its thoroughly redesigned salon on Rue du Rhône in Geneva.

The new interior expresses the synergies between tradition and innovation, the two key attributes of brand.



The Historic Salon. Circa 1892-1900. Patek Philippe SA Archives Historiques; Inv. – 6295

Many surprises await visitors to the six-story building, which is Patek Philippe’s original home and is now categorized as a national monument. Down to the very last detail, it was modelled as a homage to the art of horology that beautifully combines venerable traditions with state-of-the-art technologies. Customers will find significantly larger showrooms, now on two floors, the carefully restored ‘Salon Napoleon III’, and, on the upper floors, a number of modularly varied rooms for exhibitions and other events with a breathtaking view of the Lake of Geneva basin and its surroundings. On the Rue du Rhône side, where the store entrance is located, five windows showcase the current Patek Philippe collections. The windows are decorated with themes of the program of Geneva’s Grand Théâtre, emphasizing the manufacture’s cultural partnership with the famous opera house.




Ground floor: the historic ‘Salon Napoleon III’. Carefully restored sales room in the identical style of the original Salon. (Photo: Alban Kakulya, Strates Lausanne)



Fifth floor: Art Déco Salon dedicated to welcoming VIP clients. (Photo: Alban Kakulya, Strates Lausanne)

The redesign of the Patek Philippe showrooms was entrusted to respected specialists of global stature, among them the chief set designer and permanent assistant to a famous choreograph, and expert for processing cordovan leather, and the same conservator who once restored the crystal chandeliers of the Versailles Palace. A representative of Givaudan, the world’s largest maker or flavours and fragrances, was even asked to develop a unique fragrance that would permeate the entire building.



View of the harbour from the 5th floor salons. October 2006 (Photo: J.-D. Meyer, le Studio Genève)

Source: Patek Philippe

www.patekphilippe.com

Contact: [email protected]

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