The Geneva watchmaker selected the famous city of Istanbul for the official, international launch of its new nabucco collection, with an exceptional evening on the island of Suada, the most famous and trendy of the Turkish islands.

Turkey, the bridge between Europe and Asia, historically and culturally rich, a market with strong economic potential for the Geneva watchmaker, is also a veritable symbol of change and modernity. So it followed naturally that Olivier Bernheim, President and CEO of Raymond Weil, chose the famous city of Istanbul for the official and international launch of his new gents collection, the modern and robust nabucco.


Aerial view of the nabucco soirée

Over 300 personalities, VIPs and journalists from around the world and Turkey attended an exceptional evening, in a warm, modern, exclusive and festive atmosphere, with cocktails and a cruise on the Bosphorus. A luxurious neo-Babylonian decor, fire eaters, oriental dancers, music and magicians welcomed the guests upon their arrival to this gala evening on the island of Suada, which was reserved exclusively and specially arranged for the occasion.


The highlight of the evening was the live concert by the internationally acclaimed pop singer, Serdar Ortaç. Accompanied by an impressively choreographed stage performance with dancers, impressive lighting effects and fireworks, Serdar, Raymond Weil’s Ambassador in Turkey enthralled and excited the guests, who had the privileged of seeing one of the rare private concerts that the singer accepted to do because of his close association with the Brand. Between two hot songs, Olivier Bernheim had the pleasure of presenting him with the nabucco carbon fibre chrono, flagship model of the collection.


Olivier Bernheim, President and CEO of Raymond Weil and the Turkish star Serdar Ortaç, Ambassador of the Brand in Turkey

This important moment was above all, a magnificent occasion to unveil the whole nabucco concept, whose expansion was conceived and programmed to take place over the coming years worldwide. Developed by the marketing department under the management of Olivier Bernheim’s elder son, Elie, the concept is structured around innovative marketing tools and ideas, such as the new campaign in four acts, a 5-minute launch film of the nabucco collection in the style of Hollywood films shown as a preview during the gala on giant screens, the creation of a “nabucconian” world and atmosphere, as well as the construction of a nabucco island group on the virtual planet Second Life (official launch 3 September 2007), etc... all interspersed with PR launches in the same vein in the Brand’s key markets.


Nabucco Campaigns

A great future is assured for the new nabucco collection, which was presented for the first time at Basel this year and is already recognised as a real success on an international level.

Nabucco represents the last step in the revival of the Geneva watchmaker and the affirmation of its independence as an essential value. This soirée was an excellent way of showing and sharing the Brand’s new ambitions.

In this unique and festive atmosphere, the universe of Raymond Weil radiated its luxury, daring, modernity and above all, its difference - its independence.

Source: Raymond Weil
www.raymond-weil.com
Contact:[email protected]

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