Award winning designer unveils multi million dollar natural
color diamond jewelery collections



Internationally known for his groundbreaking work with natural color diamonds and considered by many as the world leader, Alan Friedman has once again set the standard for fine natural color diamond jewelry with his latest collections.
The collections, with names such as `Pillow', `Alan's Heart's', and `Oriental', are a good indication of Friedman's playful side, which in itself is a rarity in the jewelry trade.
A third generation jeweler, Friedman has created unique collections featuring natural color diamonds in hues ranging from deep yellow to cognacs and of course the pink diamonds most jewelry cognoscenti associate with the Alan Friedman name.
Pink diamonds represent less than 1/10 of 1 percent of the world's diamond supply, which on rarity alone makes them highly desirable. But to Friedman, their true value lies in their aesthetic appeal. “I sell beauty. I sell excitement,” says Friedman, clearly still enthralled with natural color diamonds after a lifetime working with them.
Available at price points from affordable to stratospheric, the collections mark an evolutionary departure from the lines Friedman has produced in the past.
Winner of numerous awards including the prestigious Spectrum 2003 `best of show', and `first place', Alan Friedman has succeeded in designing collections that effortlessly make the transition from accompanying jeans and a t shirt to formal evening wear.
Referred to by many as modern classics, his natural color diamond pieces are in high demand by those looking for distinctive jewelry with a contemporary touch and a timeless appeal, affirming his stature as one of the world's most innovative jewelers.


http://www. alanfriedmancompany.com
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Source: Alan Friedman Press Release
November 03