Gregg Ruth is fast at work creating one of his most luxurious lines to date, the new Gregg Ruth Important Jewels, a collection of diamond jewelry featuring stones starting at three carats and going all the way up to 20 carats. This collection is just one of the many new and exciting design ventures coming on to the scene since De Beers opened the doors for designers to create more fashion-right collections that speak to market needs and allow manufacturers and designers the ability to brand themselves. “The De Beers 'Supplier of Choice' program introduced in the summer of 2000 created many more opportunities for companies like us to develop lines that customers want,” Ruth says. “De Beers' agents now ask us what we want to design and build, rather than forcing us to take goods we can't use.” It is because of this new relationship that Ruth has better access to the important larger diamonds needed for his Gregg Ruth Important Jewels Collection.

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Source: Couture International Jeweler
June / July 03 issue