The old ideas about pearls are changing. The new view on this luxury sector abolishes the long-held concept that pearls should only be round and white. Pearl fashion is now being redefined, with a new set of values and codes. Current trends emphasize the going-back-to-nature movement where focus is on basic, raw and natural elements. Jacques Branellec, Managing Director of Jewelmer says, “In the quest for what is truly unique, people come back to what is truly natural.” Consumers are now buying pearls in all shapes, sizes and colors, and one of the most prized colors is the golden pearl. This warm-colored jewel is getting its share of the limelight and is definitely in the list of fashion must-haves for 2003. Their exceptional beauty shines forth even more when placed in fine jewelry and accessories.

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Source: Couture International Jeweler
June / July 03 issue