The Canadia brand diamond made its debut at the recent BaselWorld fair. This marks Canadia's recent move to global distribution by Tri-Star Worldwide LLC, a company formed through a unique partnership of longtime diamond industry firms, Beny Sofer & Sons, Rosy Blue, and Backes & Strauss. “Tri-Star Worldwide is now the global leader in government-certified, Candadian mined diamonds,” says Oren Sofer. “There is a great demand throughout the world for the unprecedented peace of mind that Canadia's Triple Guarantee offers consumers.” In addition to government certification, Canadia diamonds are all Gemprinted and Lab-certified. All the brand's diamonds are supplied by Arslanian Cutting Works NWT Ltd, a Rosy Blue affiliate in Yellowknife. “To realize the full potential of the Canadia brand, we have formed a diamond company the likes of which the industry has never before seen,” states Dilip Mehta, CEO of Rosy Blue.



Source: Couture International Jeweler
June / July 03 issue