The Munreco Group, owners of one of Spain's leading watch brand, Viceroy, recently launched six new jewelry lines in stainless steel for men, women, with a special emphasis on the younger generation. The modern, avant-garde jewelry collection, titled Fashion is the first step by the group to extend the company's product range from the watch and leather goods divisions. The 50-piece Fashion collection follows the same distribution channels as Viceroy watches and was launched to consumers with an extensive media campaign throughout Spain. Two leading personalities from Spain's fashion and television industry, Elsa Pataki and Fonsi Nieto, served as ambassadors for the Fashion collection.




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Source: Couture International Jeweler
December 02 - January 03 issue