Timekeeping with Omega

As FIBT announces new long-term timekeeping partnership with OMEGA, ambassadors Cernan and Hingis experience the thrill of the bob run.

On January 18th 2003, the FÉdÉration Internationale of Bobsleigh and of Toboganning (FIBT) announced a new long-term partnership with OMEGA as Official Timekeeper of its World Cup Bobsleigh Tour events until 2005. The announcement was made at St Moritz, the birthplace of the bobsleigh, where the Men's Bobsleigh World Cup is currently taking place. Omega guests were able to take part in their own bobseigh competition, organized as for a professional race. Two of Omega's star ambassadors, Eugene C. Cernan and Martina Hingis, experienced the once-in-a-lifetime opportunity of a “taxi ride” in an Omega bobsleigh. A second highlight was the dramatic arrival of Cernan dribing the Lunar Rover over the frozen lake.

Omega President Stephen Urquhart, who officially signed the contract at the press conference together with FIB President Robert H Storey, welcomed the greater reach offered to Omega by the new agreement covering all World Cup Tour events. “As the man who sat behind Michael Schumacher on his taxi-bob ride last year, I can confirm that it is a once-in-a-lifetime experience. Furthermore, it would not have been possible without the excellent cooperation we have with the FIBT. We are proud to be associated with this sport and particularly value the fact that anyone can try it.”

“The sport of bobsleigh is all about time, which is why we're elated to have Omega, the world's foremost timing company, as our partner for the World Bobsleigh Tour,” said Robert H. Storey, President of the FIBT.

Omega already enjoys an unequalled reputation in sports timekeeping at events where split-second accuracy is vital, such as swimming and athletics, as well as the timekeeping of some 21 Olympic Games.

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Source: Omega media release
February 2003