OMEGA backs Bond for fourth time

OMEGA will be associated with the forthcoming 20th James Bond movie “Die Another Day”. James Bond actor and OMEGA ambassador Pierce Brosnan presented a new limited-edition of the OMEGA Seamaster watch worn by James Bond in the movie.

Following its involvement in the past three Bond movies Goldeneye, Tomorrow Never Dies and The World is Not Enough, OMEGA announced a continuation of its partnership with James Bond for the 20th Bond movie “Die Another Day”, scheduled for release towards the end of the year. The movie will once again see Pierce Brosnan wearing the familiar OMEGA Seamaster Professional, naturally modified to incorporate life-saving features for the secret agent.

Purists will welcome the subtlest of changes that set this particular model apart from James Bond's standard-issue Seamaster. The characteristic blue dial and blue aluminium ring are maintained, though the standard Seamaster's wave imprint makes way for the famous 007 logo with pistol, which is also applied on the dial, as are the luminous hour markers. The watch's exclusivity is shown by the case back, which has the limited-series number engraved at 6 o'clock, as well as the inscription “40 Years of James Bond - Limited Series” surrounding the Omega and 007 logos set in the famous lens motif seen at the start of every Bond movie. The Bond theme is even reflected in the rather unique production run of... 10,007 units!

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Source: Omega watches press release
October 2002