Using cutting edge Internet technology via their on-line boutique at www.121time.com,; 121™ is revolutionizing the Swiss Watch Industry by offering customers the chance to create and order their own unique Swiss Made timepiece directly from the factory. The launch of 121™ by its parent company, Factory121, based in Martigny, Switzerland, is set to turn heads and generate clicks faster than anyone expected in this traditional Swiss watch making industry.

Pronounced 'One-to-One', 121™ offers an unparalleled price-to- quality ratio by cutting out traditional distribution channels and passing the cost savings to the customer. The result is a unique Swiss Made timepiece created by its owner at a fraction of the traditional retail price.

Starting at a unit price of only 150 Euros, the new 121™ Metropolitan Collection goes even further in this revolution by introducing the opportunity for each client to construct their own timepiece through a vast selection of watch components and to top it off by embedding quality, certified diamonds into the design of each timepiece.

The Metropolitan Collection is aimed at giving both men and women the creative freedom to choose amongst a variety of different watch cases, movements, cases, bezels, dial faces and to include as many as 72 diamonds in their watch design. Providing the opportunity to each customer, transformed into a Swiss watch designer, to create a watch model that is either casual, stylish, flamboyant, extravagant, discrete or simply a mix of all! It's only a matter of individual tastes and style!