Considered one of the greatest athletes of his generation, two-time NBA Most Valuable Player LeBron James made his first appearance in Asia as the latest Audemars Piguet Ambassador by attending the welcoming press conference at Waldorf Astoria Hotel and retail visit at the Audemars Piguet Pavilion at West Nanjing Road in Shanghai on Friday morning.

“We are delighted to welcome LeBron James to Shanghai,” Mr. David von Gunten, CEO of Hong Kong and Mainland China commented during the press conference. “LeBron was chosen to represent our brand for his commitment to excellence, skilled technique and unwavering generosity – values also shared by Audemars Piguet. We are thrilled to have him with us here today.”

At the press conference, LeBron James shared his excitement over the brand partnership. “It is a great privilege for me to be part of today’s Audemars Piguet event here in Shanghai. I am very proud to represent Audemars Piguet for the first time in Asia.” When asked what his expectation is of this partnership, LeBron James replied, “I am really excited about the opportunity to partner with Audemars Piguet. I have felt a strong connection to the company for many years. Audemars Piguet is constantly working to be the best in developing and coming up with new ideas. That’s exactly what I strive to do. I am excited to see what ideas we could develop together.”

LeBron James donned the much anticipated Royal Oak Offshore Chronograph timepiece launched earlier this year while only made available in China recently.

Source: Audemars Piguet

www.audemarspiguet.com