Audemars Piguet - Brand Index - Europastar

Audemars Piguet

Manufacture d’Horlogerie Audemars Piguet & Cie SA
Route de France 16
CH 1348 Le Brassus
Tel : +41 (0) 21 845 14 00
Fax : +41 (0) 21 845 14 01
[email protected]
www.audemarspiguet.com

Español Français Pусский 繁體中文简体中文

Audemars Piguet was established in 1875. The brand famous for its Royal Oak and Royal Oak Offshore models is based in Le Brassus in the Vallée de Joux, Switzerland, with production sites in Le Locle and Meyrin (Geneva).

A new manufacture was built in 2008 and a new collection, the Millenary, was launched in 2011. The collection of Audemars Piguet watches also includes the classic Jules Audemars and Edward Piguet models, as well as a ladies collection.

The brand has partnerships in the arts, sport (cricket, golf, motorsports, sailing and soccer) with the likes of Michael Schumacher, Lionel Messi and Rory McIlroy wearing Audemars Piguet watches.

> Audemars Piguet – search all reports since 2000

Audemars Piguet highlights

Audemars Piguet offers a new “immersive” experience

Audemars Piguet offers a new “immersive” experience

Audemars Piguet announces the launch of its very first public and immersive Masterclass entitled “Crack History’s Code”. This four-and-a-half-hour experience (...)

Unveiling Audemars Piguet's Limited “Black Panther” Edition

Unveiling Audemars Piguet’s Limited “Black Panther” Edition

Following the announcement of its long-term partnership with Marvel Entertainment, Audemars Piguet reveals the first iteration of its Marvel heroes watch (...)

The Watch Files #1 - Gérald Genta

The Watch Files #1 - Gérald Genta

PODCAST

Join Serge Maillard, Publisher & CEO of Europa Star, and Stephen Foskett, Publisher of Grail Watch, as we tell the stories of the events that changed (...)

Portfolio: the laboratory of shapes

Portfolio: the laboratory of shapes

Jewellery offers liberties that watchmaking, which has to comply with technical imperatives, does not allow. But this connivance between two related (...)

Audemars Piguet Haute Joaillerie Sapphire Orbe

Audemars Piguet Haute Joaillerie Sapphire Orbe

Named after the river that crosses Le Brassus, home of Audemars Piguet, Sapphire Orbe embodies a glittering river of diamonds and sapphires in graded hues (...)

Jewellery and watches, face-to-face

Jewellery and watches, face-to-face

INTRODUCTION

Watchmaking has stalled, while jewellery is pulling ahead. From its earliest days, the watch business has frequently been torn between industrial (...)

Watchmaking in search of eternity

Watchmaking in search of eternity

ANALYSIS

While mechanical watchmaking – the existence of which dates back not millennia but “merely” a few centuries – could conceivably one day dwindle and die out, (...)

Customisation: from exclusive to unique

Customisation: from exclusive to unique

BESPOKE WATCHES

While production volumes for the Swiss watch industry are falling sharply, a segment that seems to be more resilient is that of customising collectors’ (...)

Bucherer BLUE: “Bringing exclusivity back to retailers”

Bucherer BLUE: “Bringing exclusivity back to retailers”

INTERVIEW

More and more brands are reserving their most sought-after models for their own shops, which is causing increasing difficulties for multi-brand retailers. (...)

Watchfinder & Co.: why e-commerce still values physical stores

Watchfinder & Co.: why e-commerce still values physical stores

INTERVIEW

In the midst of the pandemic, the platform specialising in pre-owned watches has just opened two physical stores, in Paris and Geneva. It is also (...)

Facing the pandemic: is the secondary watch market more resilient?

Facing the pandemic: is the secondary watch market more resilient?

WATCH INDUSTRY

The specialist luxury watch platform Watchbox boasts that it has gained market share since the beginning of the year. Another recognised player in the (...)

Museum: Audemars Piguet's new oxymoron

Museum: Audemars Piguet’s new oxymoron

GUIDED TOUR

The new Audemars Piguet Museum is an oxymoron: a combination of opposites that create a strong and surprising experience. It associates the solid and (...)