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Vacheron Constantin’s First US Boutique Opening

Pусский
October 2011


Vacheron Constantin, the world’s oldest watch manufacture in continuous operation, celebrated the grand opening of its first ever US boutique over three luminous evenings. On September 20, 21 and 22, Juan Carlos Torres, CEO of Vacheron Constantin and Hugues de Pins, President of Vacheron Constantin North America, commemorated the grand opening by hosting a series of intimate black tie dinners featuring world-class chefs: Chef Eric Ripert, Chef Thomas Keller and Chef Sergi Arola.

Vacheron Constantin's First US Boutique Opening
From left to right: Marc Guten, Juan Carlos Torres, Hugues de Pins

Known for technical complications, aesthetic beauty, and the high level of finishing of its timepieces, Vacheron Constantin marked the opening of the first ever boutique in the US with the launch of three exclusive timepieces: the Overseas Chronograph Perpetual Calendar Boutique New York, the Historiques American 1921 Boutique New York, and the Patrimony Traditionnelle calibre 2755 Boutique New York. To celebrate all of these accomplishments the storied brand created an extraordinary experience for some of New York’s most prominent individuals over three nights.

Vacheron Constantin's First US Boutique Opening Vacheron Constantin's First US Boutique Opening
The new Vacheron Constantin US Boutique

Each night, guests arrived at the new Vacheron Constantin boutique on Madison Avenue for an elegant cocktail party to view the display of exceptional timepieces, part of an exclusive exhibit, The American Heritage of Vacheron Constantin.

Afterwards, guests were transported by Rolls-Royce cars to a private mansion on the Upper East Side to experience a one-of-a-kind menu. Each of the three chefs took inspiration from Vacheron Constantin’s history, traditions and timepieces in creating a unique menu for the evening. Guests had the opportunity to meet each chef, as each dinner began in the kitchen with the chef providing an overview of their unique menu.

Music from a classical harpist filled the dining room, and as the final course was served, each dinner ended with a personal appearance by the chef, and a strong round of applause by the guests. After dinner, guests were invited to enjoy digestifs, while listening to a contemporary jazz trio.

Vacheron Constantin Boutique - 729 Madison Avenue (64th street), New York, NY 10065.

www.vacheron-constantin.com