Breguet has given its Vienna boutique a complete makeover, almost ten years after it first opened. The design has evolved considerably in step with an extremely avant-garde horological concept. Interactive themed films also enliven the spacious premises, which were officially opened on December 6th and are now spread over 190 m2.

Unveiling an exclusive selection of the brand’s latest creations within a refined and elegant setting, the aesthetic of the new boutique pays tribute to the key attributes of the venerable watchmaking house. The silvery colour of the display walls is inspired by the silvered gold watch dials, while the glass is engraved with a motif echoing Breguet’s traditional clous de Paris hobnailed engine-turned pattern. The elliptical forms on the ceiling reflect the oval shape of the Reine de Naples, the first wristwatch ordered from A.-L. Breguet in 1810 by Caroline Murat, Queen of Naples, and now the brand’s stellar ladies’ collection.

Breguet’s worldwide boutique network stretches from Paris and Cannes in France, to encompass Geneva, Zurich, Gstaad, London, Vienna, Moscow, Ekaterinenburg, New York Madison Avenue, New York 5th Avenue, Los Angeles, Miami, Las Vegas, Dubai Mall, Dubai Mall of the Emirates, Seoul, Tokyo, Singapore, Shanghai, Beijing, Ningbo, Taipei, Hong Kong, Macao and Shenzhen.

www.breguet.com