Tissot, the leader in tactile technology, unveils a new advertising campaign, entitled “You Touch It Tells”, that demonstrates the iconic Tissot T-Touch Expert’s tactile functions in a fresh new light.

The new global Tissot campaign takes a stylish angle to showcase the tactile functions of the Tissot T-Touch Expert that suits any situation. The advert takes us to the great outdoors following a dynamic man and his trusted watch on the day he encounters his “one and only”. Filled with moments of adrenaline and suspense, and showing the most amazing scenery, viewers will be left wanting more.

An augmented reality shot from the new Tissot advertisement

To satisfy that desire, an application provides a fully interactive account of the complete movie, which contains scenes never seen before. Furthermore, people can interact with the film just by touching the screen at any time or place. Simply touch and it will tell. An additional feature allows users to experience the tactile functions of the Tissot T-Touch Expert as if it was right there on your wrist, giving you access to all its functionalities. The application is available to download from AppStore and Google Play.

Filming took place in the most remote locations in the Swiss Alps as well as in one of Paris’s most exclusive clubs. The commercial is produced in 10-, 15-, 20- and 30-second versions that will run from the end of November on television and in cinemas worldwide.

Featuring in the advert as the “one in a million” woman, Tissot’s ambassador and actress, Deepika Padukone, stated “It was truly a privilege to be part of the global Tissot TV campaign that will be aired across the world. The creative execution in the backdrop of Swiss Alps and Paris perfectly brings out the best features of Tissot T-Touch Expert. I am sure this TVC will inspire the audience to flaunt a Tissot on their wrists”.

Links to download the application:
AppStore GooglePlay

Source: Tissot