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Tissot SA
Chemin des Tourelles 17
Case postale 399
CH 2400 Le Locle
Tel : +41 (0)32 933 31 11
Fax : +41 (0)32 933 33 11
[email protected]
www.tissot.ch
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> Tissot – search all reports since 2000
Tissot highlights
New Tissot PRX Special Edition blends nostalgic robot manga design
September 2024
In a collaboration with the manga UFO Robot Grendizer, the Swiss heritage brand merges two vintage characters from the ’70s: its original PRX design and the (...)
“Japanese brands have all come to the same conclusion: move upmarket”
June 2024
Hirota Masayuki has been the face of Chronos Japan magazine for two decades. He is also one of Japan’s leading watch market specialists. We asked him about (...)
In the Mood for Tissot: the debut in Hong Kong (1920–1997)
June 2024
It is always interesting to re-evaluate Tissot’s business choices and activities in China from a present-day perspective. Just recently, 2023 saw the launch (...)
“I’ve set Tissot a target of 5 million watches a year”
June 2024
Not all Swiss watch brands subscribe to the strategy of scaling back production as part of the industry’s push upmarket. Some use a different playbook, as (...)
Tissot debuts the PR516 Chronograph collection
March 2024
The Swiss watchmaker marks a new chapter in its history with an updated, sporty design of a brand icon from 1970. Crafted for long-distance races, the (...)
Tissot presents the PRX Damian Lillard special edition
March 2024
The Swiss brand has teamed up with the NBA star to celebrate his iconic on-court moments, known as ’Dame Time’ in the sport. This creation blends the (...)
Once Upon a Time: Tissot in Shanghai (1920–1948)
January 2024
The evocation of Tissot’s past presence in Shanghai resonates with its present, with the opening of a new boutique on Nanking Road - the very place where (...)
In Time with Fashion: Tissot in Shanghai (1920–1948)
January 2024
Tissot’s first steps in China took it backstage into the vibrant world of Shanghai cinema. Carried by the most famous actresses of the time, its timepieces (...)
Tissot, neo-vintage and connectivity
INTERVIEW
January 2024
Tissot, the flagship brand of affordable Swiss watchmaking, has unveiled a new version of its T-Touch Connect Solar watch, the result of significant (...)
A history of watch advertising: 1990-2000
June 2023
The story of the Tissot Ping-Han Railway Watch
May 2023
Swiss watches for Chinese trains: the story of the Ping-Han Railway is fascinating in more ways than one. Its construction between the end of the 19th (...)
New colours and materials for the Tissot PRX
March 2023
The introduction and extensions of the PRX line were a commercial and outstanding success for Tissot. Now, the brand is set to open the next exciting (...)