Tissot has extended its partnership with FIBA, the International Basketball Federation, for the period 2013-2016. The brand has been a partner of the federation since 2008 and, thanks to its status as “Official Watch” and “Official Timekeeper” of FIBA, will be a Global Partner of the first-ever FIBA Basketball World Cup, which will take place in Spain next year. Tissot will also award the MVP and Best Five awards of each FIBA competition.

FIBA Secretary General and International Olympic Committee (IOC) Member Patrick Baumann commented: “We are very excited to continue our relationship with Tissot, a solid and exciting quality brand that, like ourselves, is based in Switzerland and has strong global ambitions. The partnership with Tissot has delivered great benefits for FIBA in the past and we look forward to jointly making a next step in the new cycle.”

The best five awardees at the Eurobasket 2011 (FIBA)

Tissot President François Thiébaud said: “We look forward to continuing our longstanding relationship with FIBA. Being associated with such an international sport as basketball underlines our dynamic nature and our values of precision and performance. In turn, we will keep rising to the challenge of ensuring that success and victory at that level are firmly rooted in precision and fairness. Offering exclusive timekeeping services and unique designed watches also gives our passionate customers an additional reason to be proud of their commitment to Tissot.”

Source: Tissot