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Bulgari Sparkles in St. Moritz

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March 2013


Bulgari reveals an exclusive selection of its High Jewellery creations in its St. Moritz location. To accompany the cocktail event, VIPs and guests be given occasion to admire some of Bulgari’s most exquisite jewellery pieces.

A pair of platinum earrings elegantly grasps its audaciously cut gemstones: two incredible Colombian cushion-cut emeralds. The precious gems are paired within a cluster of white diamonds, spanning in an original combination of more classic cuts – from marquise to round, from pear- shaped to oval.

Nicola & Beatrice Bulgari
Nicola & Beatrice Bulgari

In the heart of the very cosmopolitan, elegant St Moritz, founder Sotirio Bulgari decided to open this sister Bulgari location in 1906. His initial intent was to have a presence in the chic mountain resort only during summer seasons, but the store met such resounding success that soon St Moritz became a permanent and key retail destination. St. Moritz is thus a cherished subsidiary of Bulgari, as it represents a milestone for the brand’s international expansion.

The splendid High Jewellery pieces displayed in our St. Moritz location literally serve as perfect examples of the creative research and unparalleled expertise that define Bulgari. Bulgari jewels have proudly stood as the worldwide emblem of Italian excellence, since 1884.

Left: Virginie Ledoyen - Right: Dolores Chaplin
Left: Virginie Ledoyen - Right: Dolores Chaplin

A voluptuous sense of volume, daring colour combinations and unmistakably distinctive designs, these are the iconic features of every Bulgari creation – epitomized foremost by the High Jewellery Collection. Lace woven of diamonds and platinum, kaleidoscopes of smooth coloured gemstones, necklaces supple, and rings of opulence…all this sparkling beside one another at the fashionable Bulgari store in St. Moritz. Such an occasion allows guests to appreciate such jewellery, as it straddles the boundary between craftsmanship and art.

After the event, guests were brought to a surprise location for an intimate dinner. Among our special guests Nicola and Beatrice Bulgari, Rolf Sachs, Virginie Ledoyen , Dolores Chaplin attended the dinner while Roman Jazz music players Riccardo Biseo and Giorgio Rosciglione and magician David Jarre entertained the crowd.

Source: Bulgari