Aletta and Peter Stas, Founder, CEO and COO of the Frederique Constant watch brand, opened the brand’s first shop-in-shop in Switzerland at Espace Temps in Geneva.

From left to right : Olivier Cohen, Director of Espace Temps, Aletta and Peter Stas, Founders, COO and CEO of Frederique Constant

Espace Temps was one of the first of the brand’s outlets in Geneva more than 10 years ago. Symbolically, this was also the retailer that opened the first shop-in-shop in Switzerland. Numbering 178 worldwide, mainly in European countries and in Asia, these spaces that showcase the brand universe in multibrand shops, aim to raise the profile and support sales of Frederique Constant watches. The company‘s stated goal is to have 250 by the end of 2013, an increase of nearly 40%.

The Frederique Constant shop-in-shop at Espace Temps

Founded in 1988, the Frederique Constant brand has gradually become one of the flagships of the Swiss watchmaking industry. With continuous growth and sales doubling every 3-4 years, and with sales volumes reaching 120,000 pieces in 2012, the brand has become a major player in the affordable luxury segment and has more than 2,600 points of sale in one hundred countries.