Already well-established in the Netherlands with more than 380 stores selling the brand, Ice-Watch expands even further with the opening of a store in the centre of one of the main shopping streets, where its coloured timepieces now rub shoulders with big brands such as Diesel, Guess, Mac, Coca Cola, H&M, Scotch & Soda.

The Ice-Watch flagship store in Amsterdam

With 10 million watches sold and around 12,000 sales outlets in more than 110 countries, Amsterdam is the seventh flagship store of the Ice-Watch brand.

“We are very proud to have opened the first Flagship store in the Netherlands. Not only does it show the full brand experience, it also conveys an important message: we are here to stay!” says Paul Simons, Ice-Watch distributor in the Netherlands.

Click here to see how Ice-Watch handles customer service on such a large scale.