Baume & Mercier unveils their first brand video in time for the holidays, titled, “Home for the Holidays”. This is the first film in a series of films titled “Celebrate Giving” that will roll out in 2014.

Baume & Mercier chose to introduce a short film element to their marketing strategy as it further enhances the brand’s opportunity to tell meaningful stories while engaging the consumer on an emotional level.

The brand prides itself on being the companion to life’s celebratory moments, and the video was the perfect platform to illustrate this tradition.

Source: Baume & Mercier