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Corum presents New Ambassador - Russian Actor Maxim Matveev

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March 2014


At just 31 years old, Maxim Matveev is one of the most popular actors in Russia. Perfectionist and rigorous in his approach to his profession, he is taking his career to impressive heights, and ambitions to start a career in Los Angeles.
Being endowed with many talents, he gives himself completely to different projects in his job, with a unique passion, always challenging himself in giving in each one of his works the illusion of another life. He astonishes the audience, creates unexpected, diverse new characters.

New Corum ambassador, actor Maxim Matveev
New Corum ambassador, actor Maxim Matveev

Charismatic and with a noble heart, Maxim is the ideal representative of Corum, as he combines a successful movie career with charity actions. Indeed, Maxim is one of the founders, and an active participant of the charity organization “Doctor clown” hospital program.

This local partnership is part of the overall international positioning strategy adopted by Corum, which has also chosen Loïck Peyron, Didier Cuche, Rebecca de Alba as its top-flight ambassadors, all dedicated to the development of a specific area.

Corum CEO Antonio Calce with Russian actor Maxim Matveev
Corum CEO Antonio Calce with Russian actor Maxim Matveev

Maxim Matveev declared: “I immediately sensed a connection with the Corum philosophy, and I am really proud to be associated to a niche brand, with a huge creativity and outstanding collections. I am fascinated by the work of the watchmakers and artisans, their patience and the stable hands needed to create exclusive movements like the in-line baguette one.”
His encounter with Antonio Calce – Corum CEO - revealed a wealth of professional and personal affinities that enable the brand to consolidate its visibility in Russia, a key market for the development of Corum. Mr Calce said: “I was really touched when Maxim chose the Ti-Bridge Power Reserve model to wear, as this model represents for me the contemporary watchmaking art housing a high-end content. It shows the affinity he already has for unique horology”.

Source: Corum