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Baume & Mercier envisions watches as “gifts that contain feelings”.
In 1869, Louis‐Victor Baume, co‐founder of the Maison Baume in 1830, thus gave a richly decorated gold pocket watch to his daughter, Mélina, for her first communion, with the following words engraved on it: “To our beloved child”.
Celebrating a wedding
Here, the joy of marriage is snapped from a car window. The picture gives the person looking at it a sense of being both witness and actor. During this moment of extreme emotional intensity, the photographer brings out with great sincerity the unique joy shared between two beings who love each other.
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Celebrating a birth
The maternal bond is captured, with simplicity and clarity, in an instinctive, natural gesture: a mother cuddling the child that she already loves and is holding in her arms. Bathed in summer light, the delicacy of this skin on skin experience records this moment in the universal story of life and maternal love.
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The symbolism of the gift goes beyond its material reality.
It seals the bond that unites a person to those he loves, through the promise of an eternal union, the birth of a child, a wedding anniversary, the achievement of a degree or a promotion.
Baume & Mercier invites us to remember all these celebrations and to carry them timelessly, in the same way one wears a cherished object.
And to turn these emotions into images, both intimate and universal, turned to talented artist Peter Lindbergh, offering a sensitive and distinctly cinematographic touch through careful composition with pure emotions.
Source: Baume & Mercier
