For its new international advertising campaign, the DeWitt watchmaking Manufacture takes as its subject the aristocratic origins of its founder, Jérôme de Witt, a direct descendant of European emperors and kings, who counts among his illustrious ancestors the Emperor Napoleon Bonaparte, King Jerome of Westphalia and King Leopold II of the Belgians.

Immersed from a very early age in a universe in which beauty and excellence are synonymous with power, Jérôme de Witt has here distinguished himself, for the twelfth year in succession, by creating exceptional watches in limited series, handmade in his own Manufacture by craftsmen of long experience.
Nobility, creativity, family passion and watchmaking excellence are the values defended by DeWitt. The brand’s determinedly audacious vision is to create a form of luxury watchmaking that is different yet authentic, combining traditional skills and outstanding technological expertise.

Dewitt’s new advertising visuals showcase two of the brand’s emblematic collections, created in subtle variations of pink and white gold.
Firstly, the Twenty-8-Eight Tourbillon Prestige watch, with its self-winding movement equipped with a patented system for regulating energy, a dead-beat seconds hand and a peripheral rotor, combined with a powerful industrial aesthetic, that illustrates the brand’s in-house technical expertise.
Secondly, the Alma Collection expresses its femininity through a subtle interplay of harmonious forms and dials, all hand-crafted by the manufacture’s master dial-makers.

Under the protective silhouette of its founder’s illustrious ancestor Napoleon Bonaparte, DeWitt offers its timepieces to men and women from around the world who are in search of rarity, dignity and watchmaking perfection. Or in DeWitt’s mind, the “new emperors”.

Source: DeWitt