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The Sidewinder: a new “lifestyle accessory” [Video]

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June 2015


Manufaktur Hürlimann & Co introduces a stylish and innovative way to keep your finest timepieces ticking

Many in the watch world - whether they are consumers, retailers, writers, or something in between - are also watch aficionados. For us, watches are more than a consumer good. They are more than a daily accessory that we wrap around the wrist. They are also part of a lifestyle choice.

For those truly passionate about watches, the announcement by Manufaktur Hürlimann & Co of a new piece will be welcome news. The manufacture, which consists of a group of lifestyle and watch aficionados, is genuinely passionate about mechanics, technology and design. But this time around, the piece in question that they have released is not a timepiece.

The best way that I could describe it is as a “lifestyle accessory”. Take a look at the video below to get a better idea of what I mean.

As you can see, the Sidewinder isn’t your typical watch winder. It’s not just a case to keep your collection from gathering dust and keeping your automatic movement ticking. Automatic watches often have their individual motion requirements to wind effectively. With the Sidewinder’s intelligent control system, those specifics can be perfectly calibrated for each winder.

This isn’t just any piece of furniture, either. It features a modular design, meaning that purpose-built compartments can be integrated for presenting your special bottles, pens, audio systems, and even TVs. For the cigar aficionados out there, it can also house a humidor. For the tech savvy, it has a smart phone station option as well. Additionally, it features adaptable lighting, to fit different moods and ambiances.

And like the best watches, each Sidewinder is completely handmade in Switzerland. Each one is also numbered and hand signed to certify the tradition of fine Swiss craftsmanship.

The Sidewinder can be made according to each client’s exact and unique specifications. So it’s also a great way to integrate all of your life’s passions - whatever they might be - and make them part of your daily lifestyle. (VJ)