One of the leaders in stylish and accessible timepieces has updated its popular collection, offering 16 new options paired with new silicone straps.

Watch enthusiasts looking for affordable and easy fashion look no further than Ice-Watch. In fact, you don’t need to be much of a watch enthusiast at all to appreciate them, because an Ice-Watch can be a guilt free purchase that can instantly raise your style game.

We already know the brand for its easy-to-buy and easy-to-wear watches. And since it was founded in 2007, we seem to be noticing more of these watches in the streets by the year. Apparently the brand is now sold in 75 countries and offers around 500 different combinations of bold colours and designs - fast progress indeed.

Among them are the 16 new combinations that make up the ICE sixty nine collection, one of the brand’s most popular offerings. The watches now come with new silicone straps – 8 for him and 8 for her - which were previously only available in leather and fabric.

The women’s version sports a quilted effect inspired by luxury handbags. It comes in two sizes, a small 38 mm and medium 43 mm case, and 4 colours: star (snow white), ultra-winter 2016 trend (burgundy) and timeless (taupe, twilight blue).

The men’s watch is meant to look more masculine thanks to a textured look complemented with stitching.The men get a base all black model in either a medium 43 mm or large 48 mm case, or they can choose among three other tones: dark red, dark blue, and anthracite.

The brand has for some reason decided to differentiate between a women’s and men’s line, but if you ask me any of these watches can be worn as unisex models. They are all bold and equally simple watches, and would be ideal to match a youthful casual or urban look.

While the watches look simplistic, the quality and finishing and quire good for the price – as you might have assumed, the watch sells for 69 euros, giving it its name. For that price you get a decently finished case, 10 ATM water resistance, a trusty Miyota quartz movement and a two-year warranty.

A well-priced and well-timed update to the ICE sixty nine collection will surely see more of these watches make the rounds as Christmas presents this festive season.