BA111OD Chapter 2.1 Mother of Pearl

The use of diamonds designed and manufactured in a laboratory is perfectly suited to BA111OD’s experimental approach, itself conceived as a laboratory of ideas. Like these men who defy nature, BA111OD has been challenging the watch industry since the launch of its disruptive distribution system in 2019, and even today by being one of the first watchmaking brands to use laboratory grown diamonds. These diamonds are endowed with the same characteristics as natural the natural ones from mining: same hardness, same brilliance, and same brightness. However, they are more ecological, more ethical, better traceable and more affordable.