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Watchmaking soon to be recognised by UNESCO

Watchmaking soon to be recognised by UNESCO

HERITAGE

An application has been officially submitted by Switzerland and France to UNESCO. Beyond its symbolic significance, the decision to include watchmaking as (...)

The quest for an everlasting story

The quest for an everlasting story

ARCHIVES AND HERITAGE

Never has the watchmaking heritage of watch brands been so well-documented. The fashion for vintage has had a hand in this, forcing watchmakers to (...)

WWII Japanese military watches

WWII Japanese military watches

DAWN OF A QUIET SUNDAY MORNING IN 1941

The rise and fall of the Japanese Empire during WWII is a deeply captivating but also frightening piece of history of the 20th century. If military watches (...)

Omega reintroduces its iconic Calibre 321

Omega reintroduces its iconic Calibre 321

VINTAGEMANIA

Since the 1940s, the calibre 321 has been one of the most researched among watch fans and is still highly sought-after by watch collectors around the (...)

Watchmakers test their DNA

Watchmakers test their DNA

ARCHIVES AND HERITAGE

The grand old companies with an uninterrupted history, such as Rolex, Audemars Piguet or Patek Philippe, maintain their heritage with absolute consistency (...)

Heritage: The power of the past

Heritage: The power of the past

ARCHIVES AND HERITAGE

In the watch business it’s difficult to talk about the present without bringing up the past. It’s almost Pavlovian.

Vacheron Constantin bring archives back to life

Vacheron Constantin bring archives back to life

ARCHIVES AND HERITAGE

The Geneva-based watchmaker provides a highly original service: it restores and repairs its oldest timepieces before putting them on sale in its boutiques (...)

Europa Star: 90 years of editorial adventure

Europa Star: 90 years of editorial adventure

RETROSPECTIVE

At the end of the Roaring Twenties, Swiss entrepreneur Hugo Buchser laid the foundations for the magazine Europa Star. Among tourist guides, a business (...)

A forgotten consequence of the Korean war

A forgotten consequence of the Korean war

ARCHIVES

In 1952, the Swiss government took the controversial decision to restrict watch exports to Hong Kong. Watchmakers were obliged to respect quotas that cut (...)

The internet of the 1930s

The internet of the 1930s

ARCHIVES

In 1930, Europa Star’s founder launched the Buyers’ Guide for the Watchmaking and Allied Trades.

Severin Wunderman, the genius precursor of the fashion watch

Severin Wunderman, the genius precursor of the fashion watch

ARCHIVES

In April 1993, Europa Star dedicated its cover to Gucci Watches, which at the time was licensed to the Severin Group, owned by Severin (...)

Cartier: a century of design

Cartier: a century of design

EXHIBITION

The Cartier in Motion exhibition, curated by Lord Norman Foster at the London Design Museum, demonstrated how Cartier watches are objects of engineering (...)

A short history of watch fairs

A short history of watch fairs

Although they differ greatly in appearance, the markets of the Middle Ages and today’s big watchmaking exhibitions share the same commercial ambitions. (...)

THE FORGOTTEN PROLETARIAN WATCH

THE FORGOTTEN PROLETARIAN WATCH

Some fifty years ago, in 1967, Europa Star (issue 3/1967) published an article in collaboration with the Roskopf Association celebrating the hundredth (...)

ARCHIVES - TISSOT reborn from Rock

ARCHIVES - TISSOT reborn from Rock

In 1974, Tissot sold precisely 919,200 watches with mechanical calibres of its own manufacturing. Ten years later, in 1984, the total number of watches (...)

EUROPA STAR 90 YEARS OF EDITORIAL ADVENTURE

EUROPA STAR 90 YEARS OF EDITORIAL ADVENTURE

THE CHRONOGRAPH, AN EXPRESSION OF MODERN TIMES

THE CHRONOGRAPH, AN EXPRESSION OF MODERN TIMES

The chronograph, an ingenious invention of modern times, has taken the measure of human progress for nearly two centuries.

Archives 2004 - Back from Basel & Geneva

Archives 2004 - Back from Basel & Geneva

RETROSPECTIVE

Relief! Noticeable from the very first day, this was the general sentiment that prevailed among the players in the watch industry from around the world (...)

EUROPA STAR RELEASE: Geneva, May 2010

EUROPA STAR RELEASE: Geneva, May 2010

SPECIAL RELEASE: Geneva, May 2010