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TAG Heuer nostalgia #2

TAG Heuer nostalgia #2

EUROPA STAR ARCHIVES

July 2019
Back in 1998, we highlighted in our pages the “power of the past” in the watch industry as TAG Heuer, a pioneer of the “vintagemania” trend, revived the (...)

Glashütte Original, Saxon to the core

Glashütte Original, Saxon to the core

RETRO-PERSPECTIVE

June 2019
Glashütte Original draws its inspiration from its roots in 1845, from the 1920s with the work of Alfred Helwig, from the 1960s, from its rebirth in the (...)

Over 90 years of Europa Star archives

Over 90 years of Europa Star archives

1927-2019

June 2019
A full journey through the history of watchmaking. Indeed, Europa Star has embarked upon the digitisation of a unique heritage: over 90 years of watch (...)

Jaquet Droz and the Grande “small second”

Jaquet Droz and the Grande “small second”

RETRO-PERSPECTIVE

May 2019
It was only in the mid-2000s that Jaquet Droz regained a strong identity by delving into its archives and rediscovering a watch from 1785 – a model whose (...)

Blancpain: The unsinkable Fifty Fathoms

Blancpain: The unsinkable Fifty Fathoms

RETRO-PERSPECTIVE

May 2019
Like many brands in 2019, Blancpain is capitalising on its 20th century icons, and particularly on the adventure of the Fifty (...)

Breguet's unchanging codes

Breguet’s unchanging codes

RETRO-PERSPECTIVE

May 2019
The imprint left by Abraham-Louis Breguet was so strong, technically and aesthetically, that the successive houses that bore his name have never deviated (...)

Watchmaking soon to be recognised by UNESCO

Watchmaking soon to be recognised by UNESCO

HERITAGE

April 2019
An application has been officially submitted by Switzerland and France to UNESCO. Beyond its symbolic significance, the decision to include watchmaking as (...)

The quest for an everlasting story

The quest for an everlasting story

ARCHIVES AND HERITAGE

March 2019
Never has the watchmaking heritage of watch brands been so well-documented. The fashion for vintage has had a hand in this, forcing watchmakers to (...)

WWII Japanese military watches

WWII Japanese military watches

DAWN OF A QUIET SUNDAY MORNING IN 1941

March 2019
The rise and fall of the Japanese Empire during WWII is a deeply captivating but also frightening piece of history of the 20th century. If military watches (...)

Omega reintroduces its iconic Calibre 321

Omega reintroduces its iconic Calibre 321

VINTAGEMANIA

January 2019
Since the 1940s, the calibre 321 has been one of the most researched among watch fans and is still highly sought-after by watch collectors around the (...)

Watchmakers test their DNA

Watchmakers test their DNA

ARCHIVES AND HERITAGE

December 2018
The grand old companies with an uninterrupted history, such as Rolex, Audemars Piguet or Patek Philippe, maintain their heritage with absolute consistency (...)

Heritage: The power of the past

Heritage: The power of the past

ARCHIVES AND HERITAGE

December 2018
In the watch business it’s difficult to talk about the present without bringing up the past. It’s almost Pavlovian.

Vacheron Constantin bring archives back to life

Vacheron Constantin bring archives back to life

ARCHIVES AND HERITAGE

December 2018
The Geneva-based watchmaker provides a highly original service: it restores and repairs its oldest timepieces before putting them on sale in its boutiques (...)

Europa Star: 90 years of editorial adventure

Europa Star: 90 years of editorial adventure

RETROSPECTIVE

At the end of the Roaring Twenties, Swiss entrepreneur Hugo Buchser laid the foundations for the magazine Europa Star. Among tourist guides, a business (...)

A forgotten consequence of the Korean war

A forgotten consequence of the Korean war

ARCHIVES

November 2017
In 1952, the Swiss government took the controversial decision to restrict watch exports to Hong Kong. Watchmakers were obliged to respect quotas that cut (...)

The internet of the 1930s

The internet of the 1930s

ARCHIVES

August 2017
In 1930, Europa Star’s founder launched the Buyers’ Guide for the Watchmaking and Allied Trades.

Severin Wunderman, the genius precursor of the fashion watch

Severin Wunderman, the genius precursor of the fashion watch

ARCHIVES

June 2017
In April 1993, Europa Star dedicated its cover to Gucci Watches, which at the time was licensed to the Severin Group, owned by Severin (...)

Cartier: a century of design

Cartier: a century of design

EXHIBITION

June 2017
The Cartier in Motion exhibition, curated by Lord Norman Foster at the London Design Museum, demonstrated how Cartier watches are objects of engineering (...)

A short history of watch fairs

A short history of watch fairs

March 2017
Although they differ greatly in appearance, the markets of the Middle Ages and today’s big watchmaking exhibitions share the same commercial ambitions. (...)

THE FORGOTTEN PROLETARIAN WATCH

THE FORGOTTEN PROLETARIAN WATCH

March 2017
Some fifty years ago, in 1967, Europa Star (issue 3/1967) published an article in collaboration with the Roskopf Association celebrating the hundredth (...)
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