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Louis Erard

Montres Louis Erard SA
Rue de l’Ouest 2
CH 2340 Le Noirmont
Tel : +41 (0)32 957 65 30
Fax : +41 (0)32 957 65 31
[email protected]
www.louiserard.ch

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> Louis Erard – search all reports since 2000

Louis Erard highlights
Louis Erard La Sportive Limited Edition Bronze

Louis Erard La Sportive Limited Edition Bronze

February 2020
Four chronographs in limited series of 250 examples each. Each of these four timepieces concentrate the excellence of high watchmaking without the (...)
How Louis Erard is engineering its metamorphosis

How Louis Erard is engineering its metamorphosis

CASE STUDY

February 2020
From “entry-level mechanical watches” to “entry-level watchmaking excellence”: this more or less sums up the path of Louis Erard since 2004. CEO Alain Spinedi (...)

Louis Erard Limited Edition Régulateur

November 2019
More than just a simple ladies’ watch, this beautiful, distinguished, distinctive timepiece features a hand-winding mechanical calibre among the most (...)

Louis Erard x Alain Silberstein Le Regulateur

October 2019
Louis Erard watches are embarking on a new strategic route with a reinterpretation of the brand’s regulator watch in collaboration with the architect and (...)
Louis Erard Excellence Regulator

Louis Erard Excellence Regulator

VIDEO

September 2019
This new Excellence Regulator completes the existing line with three models. Behind their steel 42-mm case is a self-winding mechanical movement with (...)
Watch trends 2019: Regulators

Watch trends 2019: Regulators

WATCH SELECTION - EUROPA STAR

July 2019
Well before the atomic clock, the “mother” of all clocks – the reference for time, as a yardstick was for yards – was the regulator.

Louis Erard Excellence Regulator by Eric Giroud

February 2019
Maison Louis Erard works in the shadows to renew itself. Today, it opens a new chapter. It lays the first stone of the edifice by relaunching its iconic (...)

Louis Erard Chronograph 1931 Titanium

November 2018
Coming in anthracite-red and anthracite-blue versions, the first titanium model by Louis Erard is elegant, sporty and defiantly modern. The ultra-light (...)
Watch Curator '18- Sport

Watch Curator ’18
- Sport

THE AGE OF MATURITY IN WATCHMAKING

October 2018
With greater accuracy and the invention of the chronograph, watchmaking in the 19th century was a booming industry, directly contributing to the rise of (...)
African retailers and the exodus of capital

African retailers and the exodus of capital

TRAVEL NOTES 🇳🇬 NIGERIA

August 2018
Deremi Ajidahun is often congratulated by Swiss CEOs on the appetite for watches of Nigerians vacationing in Paris, London or New York. The African (...)
Does the middle class exist? and what exactly is a mid-range watch?
Europa Star

Does the middle class exist? and what exactly is a mid-range watch?

DON’T FORGET THE MIDDLE CLASS

March 2017
Watchmakers would be the first to say that they don’t like the term “mid-range” – they find it disparaging. And, in fact, there is not a single mid-range – (...)
Target: middle class

Target: middle class

VERBATIM

March 2017
3 CEO speak out: Alain Zimmermann, CEO BAUME & MERCIER; Alain Spinedi, CEO LOUIS ERARD; Rolf Studer, co-CEO ORIS.
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